It also allows me to attend things in the evening that I would normally miss because I teach in the evenings. Today I attending a workshop by an amazing life coach and counselor. He made the workshop free and I can see why. Once you get there and find out how amazing he is and hear his students give testimonials about how he has transformed their lives, you totally WANT to pay his $150 hour fee to see him privately. I'm already thinking about cutting my spending so I can fit him into the budget.
This got me thinking about what would happen if I offered free workshops. With every workshop I give, I get longer term customers for the future. I could offer them during the next 7th week where there are no classes. However, I would burn out if I had to keep teaching during my week off. So instead of making them free, I'll drop my $45 workshop down to $20 per person so I can pay my instructors to teach them.
The wheels are turning in my head and I'm getting excited. I like this idea.