I am now not only the proud owner of the name "Pole for the Soul" but also the tagline: "Empowering & Fun Pole Dance Fitness Classes & Pole Parties."
I delayed the trademark process because of the $800 fee. But I finally stopped putting it off after a pole school in Virginia started calling themselves "Pole 4 Your Soul." Of course now that the trademark is mine and I can finally send them a cease and desist letter, it appears they have gone out of business (their website is gone). There is one other pole party business using my name in Canada. But to the best of my knowledge, my trademark is only good in the US.