I think the biggest selling point was that for signing up you automatically get 20,000 bonus miles. This strikes me as too good to be true. That's about 6 free round trip flights to and from LA just for opening the account. And every year, on the anniversary you opened the card, you get a $75 companion ticket. So your sweetie flies with you for $75 extra. No date restrictions or blackout dates. The miles never expire. You can use them on 2 other airlines other than Alaska And you get 1 mile for every dollar spent. Holy cow that sounds good.
Now if I could only figure out a way to put my rent on my new card, I could earn one free trip to Los Angeles every single month!!