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cats to doves

If I were to start a second business, what should it be?

This might come as a shock to people, considering how hard I work already. But this has been weighing on my mind since I came back from the cruise. I want to start a second business. I want a second business partly for love, and partly for security.

Running a business has fed me in ways nothing else can, and I want more of that. I love the creative control. Of course I love and accept creative input from my employees. But at jobs, you only get to submit your ideas to the boss and wait and see if they use them. With your own business, you enjoy the results of your own creativity on a daily basis, whether it's happier clients or more money (usually both). I love that I control my own income based on my own decisions, rather than having some one else (like a boss) determine my worth. I love having people work for me. You know those jobs where you had a co-worker you didn't like or couldn't work well with? You don't have those when you own your own business, because you can simply let them go if that happens. Nothing beats having control of your own work environment and your own destiny.

The other reason I want a second business is for security. Let's face it, I'm peddling a luxury item. I sell fitness, I sell self-worth and improved confidence, I sell a place to relax and de-stress and be yourself in the company of like minded women. In this country, all of those things are a luxury. And making a living selling luxury items puts you at the mercy of the financial climate of your area. That means your sales are affected by unemployment, by things like the dot com bubble bursting (or some similar financial disaster that could happen in the future), by the rising cost of gas, etc. So the second business will not be to do something I love (I already have THAT business), it will be to provide something people NEED, no matter what the financial climate. I would also like that business to be one in which I don't have to spend 12 weeks training each employee. This one should be one where I can hire ones that already have the training and experience from previous schooling and or jobs.

I met two gals on the cruise that own a string of day care centers. So that's one option I've been thinking of. While I'm not a "kid" person, I could open a day care center and hire people that have child care experience and love children. That's just an example though. Knowing me and knowing what people NEED, what kind of (second) business do you think I should start?

What kind of business should I start?


There is a UK website that does an excellent job of this. And I would like to stay out of the video market, online or otherwise. What I do well is support women and encourage women and make them feel comfortable. None of that transfers over to video, it's all an interpersonal one on one natural skill. But thank you for the suggestion!
What about a business that focuses more specifically on the things people DO need that can be a result of your classes? No, people don't need pole dancing lessons... but they DO need self respect and confidence. If you can find other methods to help them in those ways, not only would you have a new business that is important to many people for real reasons, but you'd have a second business that links into your first one -- which is beneficial for both.

I know this isn't exactly what you were talking about when you asked about businesses people NEED, but it occurred to me. Also, I am seeing over and over that when people do a thing for reasons other than LOVING it, it often doesn't go as well as planned. What other things do you just LOVE? Is there anything else you just always wished you could do? Considering your success with Pole for the Soul... I'd suggest finding that thing and doing it, too! ^_^
And considering that in economic hard times, people NEED self-respect and confidence even more (and as crime increases in an economic downturn, they will need a safe fitness environment - the days of jogging in the park may be numbered for nervous women), and they NEED escape from the discouraging realities of life, pole dancing may not be as affected by the financial downturn as you might think. They say that Hollywood movies and other forms of entertainment did really well in the Great Depression, because people needed to take their minds off of their problems. I'm not an economist or even a psychologist, just something to consider, especially in terms of coming up with a related business that you would really love.
Have you considered writing professionally, either as an author (books/novels) or a freelancer (articles, et al) or both? Judging by how clean your posts look, you have a solid foundation on the mechanics of language, which is a good start. You don't seem afraid to learn, which is a big part of what writing is truly about. Plus, you only need one employee. You. And you can schedule the writing time as your class time permits.
I would suggest writing or some form of crafting you can do in your spare time, and sell it online, either through a personal webpage (you keep all the profits) or to a larger market like Etsy.com (for only handmade items) or eBay.com (much larger market).

Granted, those are still considered luxury items, but they're also gift items, and people always have birthdays, anniversaries, and other gift-giving holidays.

With that in mind, you could also do a giftwrapping service. Since your pole business gutters down at the Christmas season, it'd be a good time to focus on something else more related to the season, either by creating gift items to sell, or running a giftwrap service.
Do what you know, do what you love. Anything else is too much work to do it for money.