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Holy cow that's expensive

I had no idea my City Search ad would cost so much. I had 640 clicks to my City Search page in the last month, for a total of $192 that will be debited from my checking account. I had no idea it would cost that much. I didn't even need the advertising, I'm booked full. But I purchased it because of the nomination they gave me for best alternative workout of 2008. I wanted people to see a nicer page when they voted for me. Only I had to lock into a 3 month contract to have control over my page on their website. I've got a month left in my contract with them and I'm definitely going to have to switch back to the $150 per month flat rate immediately for the last month.

If it costs this much just for a city search ad, I can only imagine what a google per click ad must cost. Aren't those around 30 cents per click as well?

Comments

With google it depends on how many others are also bidding on the keywords you're targeting. Some of mine are only .05 or .10
Yes, Google uses an auction system, so you bid for the words.